If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.
Turning fifty is a milestone in life and therefore should be celebrated in an epic fashion. I chose to celebrate my Big-50 with a new motorcycle and month long road trip. This is the leadup and launch of that trip.